Bookmakers Ladbrokes are celebrating their new online casino by giving players the "once in a lifetime chance" to win a 2014 Jaguar F-Type convertible.

In collaboration with games developer Playtech, Ladbrokes is offering customers a new online casino platform with "market leading graphics, 3D animations and a variety of table games and Marvel-based slots" which together offer a "fully immersive" experience.

Players signing up will be entered into a draw to win the brand new car.

David Jacobson, head of affiliations for Ladbrokes' UK market, said: "Ladbrokes is all about prestige and uncompromising luxury. It was therefore a no-brainer when we decided to give our customers a once in a lifetime chance to drive home a car that symbolises elegance and power."

Emma Rumney