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Qatar decides to ban alcohol at World Cup stadiums

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FIFA announced the latest reversal this week, shortly before the games begin.

Organizers of the World Cup have decided to ban the sale of alcohol around Qatar stadiums during the event.

The information was first reported by British newspaper, The Times. FIFA and Qatari organizers are still in negotiations in regard to whether beer would be sold at the stadiums.

In a statement, FIFA said: “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing the sales points of beer from Qatar's FIFA World Cup 2022 stadium perimeters.”

There will be official fan zones where alcohol can be purchased but the sale of beer at the matches themselves are a gray area.

FIFA added: “There is no impact to the sale of Bud Zero which will remain available at all Qatar's World Cup stadiums.

“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.”

The question is how this move could affect potential sponsorships and partnerships that FIFA and Qatar have landed for the World Cup.

Budweiser released a tweet stating: “Well, this is awkward.” in response to the decision made by FIFA.

The statement continued: “The tournament organisers appreciate AB InBev's understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”

We’ll have to wait and see if any additional updates reverse the decision or if beer will be served at individual matches.

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