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YouTube TV to power NFL Sunday Ticket in ‘23

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The exclusive package has been on DirectTV since 1994.

On Thursday, the NFL announced a multiyear agreement for Google to distribute the league's "Sunday Ticket" package of out-of-market games on YouTube TV and YouTube Primetime Channels.

During an interview with CNBC this summer, NFL Commissioner Roger Goodell announced that the next move for "Sunday Ticket" would be to a streaming service.

He felt that this would be a much better option for fans and costs could be reduced as well.

On Thursday, Goodell said: “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”

This marks the second time in less than two years that the NFL has partnered with a streaming service to air games. The NFL entered an 11-year contract with Amazon Prime Video for Thursday night games this season.

New England Patriots Owner Robert Kraft said: “As the ways fans enjoy NFL football evolve in a changing media landscape, partnerships with innovators like YouTube will ensure that more games are available to more fans.

“This partnership will grow our game for future generations and allow them to follow their favorite sport.”

The NFL was seeking $2.5bn per season for the package which has been on DirectTV since 1994.

YouTube CEO Susan Wojcicki commented: “Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels.

“We're excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”

The partnership between the two will begin in the 2023 season.

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