Adidas not planning to renew the NHL uniform and apparel deal

 | August 1, 2022

After the 2023-24 season, the NHL will look to find a new uniform and apparel partner.


It has been reported that Adidas will not be returning as the NHL’s official supplier of uniforms and apparel when their agreement expires after the 2023-24 season.

This report was confirmed by the NHL to ESPN on Thursday, July 28. Adidas has two more years left on its seven-year contract with the league and was the catalyst in not seeking to renew with the NHL.

In a statement, the NHL said: “The NHL and Adidas look forward to continuing to work closely together over the next two years and to a smooth transition to the new authentic NHL uniform supplier, which will be announced by the NHL at the appropriate time.”

The seven-year deal began in the 2017-18 season after Adidas replaced Reebok who supplied the NHL with apparel and uniforms since the 2005-06 season.

Throughout the time of the partnership, Adidas and the NHL featured some innovative ideas. The Team North America jerseys at the World Cup and a line of NHL "Reverse Retro" jerseys are just a few of them.

Players with expiring endorsement deals have been told by Adidas that those deals would not be renewed, which was revealed by sources who told ESPN.

Partnered since 2005, the NHL is also in a long-term deal with Fanatics. The company has been the official manufacturer of various NHL apparel and headwear, including replica jerseys, since the 2017-18 season.

The NHL has announced that rights are back in play and companies can begin making offers in terms of partnerships.


The Author

Ricky Gray

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